Wrap a Bub
Threads of Life Campaign, Brand Identity & Social Media
Wrap a Bub
Wrap a Bub is a family-run charity that collects baby wraps to swaddle seriously ill babies in love and warmth as they recover at the Sydney Children's Hospital, in Randwick, NSW.
The Challenge
New infectious disease control measures meant that Wrap a Bub needed to find a new home for donations of pre-loved wraps, and a way to source donations of unused wraps from retailers and suppliers. As a young charity, Wrap a Bub needed to build brand and cause awareness, recognition and trust.
Awards
AGDA Awards finalist, Brand Identity, (Student)
Pin design by Studio Stella, tag design by Helen Yu
The Solution
A thread motif weaves through the Life Threads campaign, celebrating the love, support and connection woven by the Wrap a Bub community into the lives of hospitalised babies and their families. The targeted assets address the onboarding, donation and post-donation relationship with suppliers, and educate and build brand and cause awareness with the wider community. The wraps are packaged as a gift, and a picture book encourages story-time for parents or guardians to connect with their child when physical contact isn’t available. Each asset is infused with Wrap a Bub’s warm, family-friendly personality, which sets the charity apart.
Copywriting by Studio Stella, design by Helen Yu
Cover design by Studio Stella and Helen Yu, About Us spread design by Studio Stella
Instagram caption by Studio Stella, Illustration by Viven Lay
This project was a collaboration between Wrap a Bub, Studio Stella, and designers Helen Yu, Vivien Lay and Thomas Chitos.
My role in this project involved: strategy, art direction, social media content creation, copy writing and EDM and brochure design.
